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Fill in the blanks. Demand is said to be elastic when a _______ change in price produces a ________ change in quantity demanded. PED is ________ than 1. Demand is said to be inelastic when a ________  change in price produces a ________ change in quantity demanded. PED is ________ than 1. 

 Fill in the blanks. (a) One of the problems with relying on a full cost-plus approach to pricing is that it fails to recognise that, since price may be determining demand, there will be a …………….. combination of ………. and  ………. (b) An advantage of the full cost-plus approach is that, because the size of the profit margin can be varied, a decision based on a price in excess of full cost should ensure that a company working at ……….. capacity will cover ……….… and make a ……………….. 

 Fill in the blank. 

The ………………. price is the price at which an organisation will break even if it undertakes particular work. 

 Choose the correct word from those highlighted. 

Market skimming/penetration pricing should be used if an organisation wishes to discourage new entrants into a market. 

A product has the following costs.  

                                                         $

Direct materials                           8 

Direct labour                               10 

Variable overheads                     4 

Fixed overheads are $15,000 per month. Budgeted sales per month as 500 units  

What is the profit mark up (the nearest whole percentage) which needs to be added to marginal cost to establish a selling price that will allow the product to breakeven? 

 A company currently sells a product for $60 and at this price, demand is 20,000 units per month. It has been estimated that for every $2 increase or reduction in the price, monthly demand will fall or increase by 1,000 units.  

What is the formula for the demand curve for this product? 

This objective test question contains a question type which will only appear in a computer-based exam, but this question provides valuable practice for all students whichever version of the exam they are taking. 

The following price and demand combinations have been given: 

P1 = 400, Q1 = 5,000 

P2 = 380, Q2 = 5,500 

The variable cost is a constant $80 per unit and fixed costs are $600,000 pa. The optimal price is: 

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【论述题】

Prepare, on a relevant cost basis, the lowest cost estimate that could be used as the basis for a quotation. 

 When is a market penetration pricing policy appropriate? 

A

 If a product is new and different 

B

 If demand is highly elastic 

C

 If demand is inelastic 

D

 If there is no possibility of economies of scale 

This objective test question contains a question type which will only appear in a computer-based exam, but this question provides valuable practice for all students whichever version of the exam they are taking. 

While a drag and drop style question is impossible to fully replicate within a paper based medium, some questions of this style have been included for completeness. 

A brand new game is about to be launched.  The game is unique and can only be played on the Star2000 gaming console, another one of the businesses products. 

Which of the following pricing strategies could be used to price the game?  Students are entitled to a small discount. 

Drag the correct options into the box below: 

 Penetration pricing

  Price skimming

  Complimentary product pricing

  Product line pricing

  Price discrimination

  Variable production cost + %