psychographics

n.

消费心态学；

Psychographics
Psychographics: A Critical Review
Life style and psychographics
Organizational Psychographics and Innovativeness
Constructing life style and psychographics
The Power of Psychographics and the Concept of Venturesomeness:
Consumer Profiles: an introduction to psychographics
Promoting brand benefits: the role of consumer psychographics and lifestyle
Benefit segments of the female apparel market: Psychographics, shopping orientations, and demographics.
A preliminary investigation into the psychographics of nature-based travellers to the southeastern United States.