B2C

释义

企业对消费者（也称商家对个人客户或商业机构对消费者，也就是电子商务商业机构对消费者的电子商务，基本等同于电子零售商业）；

B2C e‐commerce web site quality: an empirical examination
Managing User Trust in B2C e-Services
Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics
Repurchase intention in B2C e-commerce—A relationship quality perspective ☆
Customer Relationship Management: In B2C Markets, Often Less Is More
Initial trust and the adoption of B2C e-commerce: The case of internet banking
Initial trust and the adoption of B2C e-commerce: The case of internet banking
Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services
Understanding customers' repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived r...
The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust