semiotics

n.

符号学；症状学；

1. He likes travelling, semiotics and writing.
   他喜爱旅行，记号语言学及写作。
2. The development of semiotics throws wholly new light on the translation studies.
   符号学的发展为翻译研究提供了一个全新的视角。

Semiotics: The Basics
Theory of semiotics
A Theory of Semiotics
Handbook of Semiotics
A Theory of Semiotics:
Semiotics and the philosophy of language
Multiplying meaning: Visual and verbal semiotics in scientific text
Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance
THE ROLE OF THE READER: EXPLORATIONS IN THE SEMIOTICS OF TEXTS by Umberto Eco
A Summary of a Convenient Vocabulary for the Semiotics of Human and Nonhuman Assemblies