marketing research

释义

销售调研；

Journal of Marketing Research
Marketing research : an applied approach
Marketing Research: An Applied Orientation
Published in Journal of Marketing Research, 14, 1977, 396-402.
Cluster analysis in marketing research: Review and suggestions for application.
Methodological issues in cross‐cultural marketing research
The field behind the screen: using netnography for marketing research in online communities
An assessment of the use of partial least squares structural equation modeling in marketing research
Evaluating Structural Equation Models With Unobservable Variables and Meas Error: A Comment, in: Journal of Marketing Research
An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment, Journal of Marketing Research, Jg. 25 ...