广告英语教程词汇表

segmentation behavioristic benefit consider satisfy failure inadequate demise price competitive program overall marketplace marketer salable doom strategy marketing marketing mix subliminal responsibility social label private national local licensed industrialize individual global franchise family consumerism network advocate comparative advertising comparative brand equity brand ana advertising agency account executive association creativity volunteer restrict deliver resurgence the great depression defense council approach hard-sell soft-sell craft reputable polished agency poster print media mass communication illiteracy upcoming inscription fall into trade target market sponsorial sponsor sales promotion regional public relation professional noncommercial communication international implied image direct consumer commercial business branding awareness actual action tailor target audience appeal book undertake advertising campaign display illustration classified persuasive informative distinction hindrance advertising product publicize recruit