puffery

n.

吹捧，鼓吹，吹捧的广告；

复数：pufferies

Puffery
Puffery
Best Puffery Article Ever, The
The Best Puffery Article Ever
Is Advertising Puffery Believed?
The Great American Blow-Up: Puffery in Advertising and Selling
The FTC's handling of puffery and other selling claims made "by implication"
Puffery in Advertisements: The Effects of Media Context, Communication Norms, and Consumer Knowledge
Advertising Puffery: The Impact of Using Two-Sided Claims on Product Attitude and Purchase Intention
An Interpretation of the Attitudinal and Behavioral Effects of Puffery