市场营销学基础Marketing: the Basics词汇表

identify partner type goal conflict var hybrid promotion horizontal ownership cross vertical organization supply chain network channel placement pruning learning curve two-way downstream upstream stretch cannibalize filling capital cost roc return on investment roi turnover inventory consistency width depth product line length product mix augmented expect level benefit hierarchy value consumer economy experiential life cycle lifecycle BCG resource assign advantage competitive sustained competitive advantage competency core unit business business cycle strategy corporate mission statement plan strategic GDP gross domestic product societal marketing selling product concept production orientation myopia unwholesome overfull full irregular declining cognitive dissonance latent negative need target market marketing mix want word of mouth market research market segmentation