题目

根据下面的案例写一份进展报告:Justia Perkins,owner of Perkins’Pharmacies,a regional chain of drug stores,is considering expanding operations to include your city.Your firm has 1been hired to analyze the competition and deterrnine the fea sibility of such a move Although the final recommendation will be made by your boss,you are in charge of conducting the study to deter mine the competition environment.You are responsible for submitting written reports designed to keep your boss informed of the status 0f the projeet.The following are the notes that you have assembled to date:* Received assignment 8/29* First competitive survey begun 9/1;determined the nature and scope of competition;statistical breakdown by size of operation (sales dollars),location,years in location,years in city,type of 0peration—chain,independent,discount* Completed first competitive survey 9/3;equivalent of two davs of my time--cost$400.* Conducted second survey to determine consunler Dreferences and perception regarding drugstores:products,hours,prices,Survey methods:sidewalk interviews,some in malls.door to door in selected neighborhoods Survey took three weeks9/2 through 9/ 22 including getting forms from printer.*Printing supplies/costs.$100.* Used ten college students from local college to conduct consumer survey at$50.00 each—cost$500* Anticipated parts of project:1)Analysis of competitive environment in two phases(1)Nature and scope of competition(2)In-depth study of store layout,merchandise lines,utilization of floor space,and advertiNng and promotions of major competitors2)Consumer preferences survey:tabulate and analyze results3)study to determine number and location of potential site(s)for opening Perkins’Pharmacies*Third competitive survey—tentative dates 10/2 through 10/23(maximum three weeks)* Finish running results of consumer survey on computer

To:The writer’s boss

From:The writer

Date:0ctober 25,1994

Subject:Progress Report on Survey of Competitive Environment for Perkins’Pharmacies

During the past month,I have performed an analysis of the nature and scope of the competition that would exist for Perkins’Pharmacies in this area and have completed a consumer preferences survev.These two studies provide part of the data necessary tO determine the feasibillty of Perkins’Pharmacies expanding into our area

The analysis of the scope and nature of the eompetition for Perkinsin this area was begun on September 1 and completed on September 3.This survey provides a statistical breakdown of the competition by size of operation in terms of sales dollars,type of operation—chain.independent,diseounl,location, years in location, and number of years in this area.This survey took two days to complete,including tabulations.Cost:$400

The survey to determine consumer preferences regarding drugstore prices,merchandise,hours,and the like was begun on September 2 and completed September 23.Two methods were used to survev consumers:sidewalk interviews conducted downtown and in the malls and door—to-door canvassing in selected neighborhoods This survey was conducted by ten students from the local college who were Daid $50 each.Cost:$500.Printing costs and supplies for canvassers totaled$100 Total cost for survey to date:$600.

The next phase of this project to be completed will be the analysis of local competition designed to determine store layout.utillzation 0f floor space,merchandise lines,and advertising and promotionaJ strategies of major competitors This survey is scheduled tO begin October 2 with anticipated completion on October 23.

多做几道

将下面的信息填入表格式月度缺勤报告内:1) Brown James Oliver;ID No.857512)ABC Manufacturing Plant3)May 1—30.19924)Full—time employee5)Absent onMarch 66)Worked 8 hours a day.5 days aweek7) May 1 is the International Labor’s dayMoNTHLY ABSENTEE REPORTName of Employee_________________________________________________last First MiddleID No.____________________________________________________________Attendance fromTime:口Full 口PartINSTRUCTIONSWrite under each day of the month the nuruber of hours attended or absent that day.X—out Saturdays and Sundays.Write C for each day plant is officially closed.

  用下面所提供的信息写一份实地考察报告:  What is thesnbject to be reported?  inspection of communication site at Pensacola  Forwhom is the report intended?  Cole—Myers Electric Company  HOW will the report be used?  to determine efficiency of present operation  Site Visited:communication site at Pensacola  Purpose of Visit:to inspect power supply,equipment room,and control room  Background Information:inspection requested by the letter of October 31,1992;  report written on November 28,1992  Facts,Details,and Results of the Investigation:transformers operat ing at peak operating condition;automatic switchover equipment working properly;converter equipment output has less than 3% distortion;no major outage since 0ctober 2,1987;muhiplex equipment adequate;one branch operating on auxiliary power with no backup;tO be corrected by the end of November;control room well supervised and efficiently operated  Conclusions and Recommendations: communication site at Pensacola one of the best in the area;personnel satisfied.sum of average outages:30 min.per week.

用所提供的信息起草一份阶段性报告:Mr.Martin Overloop,Sales Representative,writes a weekly sales report(ending August 15)to Smith Silverton,Sales Manager Below are the sales data of different stores:Jewelry stores had 15 calls,made 18 sales,and.sold$5 400;Clothing stores 14/15/5022;Specialtv shops 13/9/4612;Record stores 70/4/1400;Hardware stores 55/3/1252;Miscellaneous small businesses 45/3/1106.

根据下列中文信息,起草一份建议报告:1)此报告就是否购买凯乐格公司(Kellogg Company)股票提出个人建议供有关人员进行投资决策时参考;2)凯乐格公司是一家从事食品生意在国内市场居领先地位的跨国公司,现正在开发新产品以满足各种不同的营养需求和不同的顾客个人爱好;3)该公司现拥有42%的市场份额,并仍在通过广告攻势扩大市场分额;4)尽管公司仍以谷类食物为主,但正谨慎地实施着产品多样化的计划,包括冷冻食品;5)19××年公司的销售额增长了约16%,达45亿美元,而上一年则为37.8亿美元,这已是连续36年的销售增长。利润增长了约14%。达到3.48亿美元,而前一年为2.89亿美元;6)由此可见,公司的财政状况是非常好的,销售额和利润均多年连续增长;购买该公司的股票将是十分明智的投资决策。

根据下面所提供的信息。起草一份建议报告:1)Situations:You work at the Paris branch of Ryder Wholesale Medical Supplies Ltd.Your office manager is Jules Laval.“Several companies today offer incentives--usually financial rewards—to members of staff who come up with money—saving ideas or ways to improve work practice.”says Jules Laval.“I was wondering if any of our workers would be interested in such a scheme.Would you speak to a sample of them about it and find out their opinions and then write a report for me?Any information or suggetions about this proposed scheme would be welcome”2)0ther information:(1)Report date:August 14,1994(2)Report about proposed incentives to staff for money—saving ideas and improving work practices(3)Questioned samples of workers to ask for their opinions and found thatmost thought incentive scheme was a good ideamost preferred financial rewardsome suggested time off insteada few thought this was management area(4)The scheme should be introduced

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